Milk is a very popular macaron ice cream, dessert, and bakery cafe on the popular streets of Beverly Boulevard in Los Angeles, California. I decided to a rebrand of this company because the original logo was not as refreshing nor cool feeling like they market themselves. I decided to go with a complete redesign of the brand using the subtle curves of the milk bottle idea that they originally used.
The new stationery set includes a letterhead, envelope, and business cards.
The new package design comes in a variety of exciting, unique styles for each individual product. These can be anything from take out boxes or containers, plastic cups, plastic and glass plates, silverware, napkins, and much more.
In order to help market and campaign the store and the new rebrand, many different forms of promotional goods have been applied to different merchandise. These include hoodies, t-shirts, shirts, jackets, aprons, gloves, baby apparel, pins, tech accessories, bags, pens, stickers, and much more.