This invitation card is an idea and design for an exclusive invitation to PSY's Gangnam Style Success Party. This project was to create a very special, one of a kind invitation for a party. I wanted to do a very dynamic and fun design that portrayed parts of the very infamous music video. I chose to use a pullout card layout to express the playful and fun characteristic of the invitation and incorporate scenes from the music video. All character and surrounding layout illustrations were done in Illustrator. The dielines including cuts, scores, and perforations were all done in InDesign.
The overall invitation cards were hand illustrated in Adobe Illustrator for each character and environmental layouts. THe layouts were based on special and most popular scenes from the Gangnam Style Music on Youtube, which makes sense for this type of event. We are sending these special invitations for staff, prodcuters, choreographers, and all the other people who made it possible for PSY to hit one of the highest number in billions for the Gangnam Style Song. Most infamous and favored parts from the actual music video and created a unqiue pop-out aesthetic style invitation card. There will be many perks to those invited to this and will be a one of kind invitation card being sent out, signed by PSY, himself!
There are 3 different tiers to how this invitation card opens. I made unique to try to full represent and capture the famous scenes from the music video. I used today's interesting characters and some from the video as well, which I thought would being as much entertainment and amusement as the actual video. Please side ends, will open to reveal another set of character and environment.
Before getting started, I spent days just testing out different paper folding methods for cards. I had to keep in mind the restrictions that were given, which was that it had to follow the USPS envelope regulations. This restricted us with how thick it could be and of course the size.